Travel calls are the lifeblood of any travel agency. The more flight booking calls your agency gets, the more successful your business is. With that said, you may be wondering how to get more exposure for your business and quickly generate travel calls.
Please read our guide below to learn more about some of the top ways to get travel calls.
Start a Blog
The main goal of starting a travel-related blog is to create great content that ranks high on search engines. The higher you rank, the more likely it is for potential customers to learn about your agency.
There is, however, a bonus to starting a blog. A well-written blog with engaging and educational content proves to your audience that your agency is reputable and knowledgeable. So, they’ll be more likely to work with your company.
Use Social Media
Almost all businesses – including travel agencies – can benefit from an active social media presence.
There are several reasons social media works well for encouraging travel calls for agencies. First, travel is a visual business. Seeing pictures of visually stunning landscapes can encourage your social media followers to see these sights in person.
Second, your potential customers might have questions about specific destinations or travel packages. Social media platforms give them a quick and easy way of interacting with you; thus, you can address all their concerns, making it easier for them to call your agency for bookings.
Build an Email List
An email list will allow you to stay in touch with former, current, and potential customers and tell them about your latest promotions. Many people travel regularly, so an email list will allow you to encourage repeat business and transactions.
You’ll want to take note of a few things when preparing your emails. First, ensure your emails are mobile-friendly. Most people check their inboxes on their phones nowadays – especially when traveling. So, you’ll want to format your emails in a way that’s pleasant to look at on mobile.
Second, ensure each email you send out has a call to action. For example, include your phone number at the end of the email and ask readers to contact you today. Or, you may include a link to a blog post on your website that you want readers to visit.
Although digital advertising is powerful, old-school local advertising still has its place. You will want to put your business name, logo, and contact information in as many places as possible. Doing this will allow the less tech-savvy among your potential customers to become aware of your services.
Some local advertisements are pricier than others. So, you may consider starting with your local newspaper, local school directory, or local church bulletin.
To recap, there are many ways you can generate calls for travel and flight booking. For the best results, you will want to try out each of the methods listed in this article to see which works best for you.
To learn more about how to get travel and flight booking calls for your business, check out the other informative articles on our blog.
- AltexSoft. (2020, January 9). Marketing for Travel Agencies: Understanding and Surviving in the Online Travel Industry. https://www.altexsoft.com/blog/travel-agency-marketing/
- KHM Travel Group. (2022, October 4). 9 Effective Ways to Market Your Travel Agency. https://khmtravel.com/travel-agent-resources/9-ways-market-travel-agency/
- Travel Quest Network. (n.d.). Tips to Promote Your Travel Agency. Retrieved December 1, 2022, from https://www.travelquestnetwork.com/blog/tips-to-promote-your-travel-agency