Family Feel. Diverse Expertise

Our Story

Axad Capital, founded in 2018, proudly calls New York City home, although our team is globally distributed. Our foundation is rooted in the entrepreneurial spirit, and our DNA is infused with a relentless commitment to innovation. As a result, Axad Capital has emerged as a frontrunner among performance marketing companies, specializing in the intricacies of pay-per-call (PPC) and cost-per-lead (CPL) models. We not only operate on the cutting edge of marketing strategies but thrive on them, embodying a culture that lives and breathes innovation.

Our Vision & Values

Our Vision

To stand at the forefront of the digital landscape, recognized as the preeminent digital performance marketing firm in the United States. We aspire to redefine excellence, empower businesses, and shape the future of digital marketing.

Our Values

At Axad Capital, our success is rooted in a culture that combines fun with hard work. Our people embody our mission, driven by values of accountability, kindness, transparency, and selflessness, guiding every action and decision.

Family-Like Company Culture

Our Family-Like culture fosters unity, shared goals, and strong bonds, creating a positive and motivating workplace.

Freedom & Trust

We provide the freedom to our employees to run their areas autonomously and trust them to deliver results. This fosters organic growth.

Diverse Expertise

Our team is made up of sales/business development, operations, digital marketing, media buying, data & technology experts.

Our Global Team

Our global team is our strength. We actively source talent all over the world and encourage the diversity of thoughts and cultures.

Our Leadership

Arun Tripathi

Arun Tripathi

CEO
John Krawczyk

John Krawczyk

Senior Advisor
Victoria Tsitskishvili

Victoria Tsitskishvili

VP, Head of Sales(Insurance, Finance)
Shane Bader

Shane Bader

VP, Head of Sales (Legal)
Ariel Tolome,

Ariel Tolome,

VP, Head of Media Buy
Micaele Escude

Micaele Escude

Director, Head of Operations
Shanna

Shanna

Director, Marketing

Join Our Team

It’s time to polish your resume and share some details about yourself, your skills, and your potential role in our team. We can’t wait to get to know you better!

We thrive on creating a fun and exciting workplace while keeping at the forefront of hard work and dedication in creating amazing data-driven solutions for our clients as well as opportunities for our team members to grow professionally. It all starts with our people, they get it. At the core, we are accountable, kind, authentic, cool, vulnerable, transparent, and selfless.